Virtual Body Measurement Tool For E-commerce Platforms

Virtual Body Measurement Tool

About Client

Industry

Fashion & Clothing

Location

Germany

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Project Overview

Our client, a leading fashion and apparel company based in Germany, faced a significant challenge in maintaining customer satisfaction on their eCommerce platform. Frequent returns due to incorrect sizing were negatively impacting their brand reputation and operational costs. Recognizing the growing importance of accurate sizing in online shopping, they sought an innovative solution to address this issue.

At Sculptsoft, we partnered with the client to develop an advanced Virtual Body Measurement Tool tailored for their eCommerce platform. This AI-powered solution provides precise body measurements and personalized size recommendations by scanning customers’ bodies, ensuring a seamless online shopping experience. The result? A dramatic reduction in returns and a boost in customer satisfaction, positioning the client as a pioneer in the fashion eCommerce space.

Traditional Process

Before the integration of the Virtual Body Measurement Tool, the client’s eCommerce operations relied on outdated and inefficient processes, which included:

01

Generic Size Charts: Customers had to consult standard size charts, which often lacked uniformity across brands. This inconsistency led to confusion and inaccurate size selections.

02

Manual Measurements: Customers attempted to measure themselves using household tools like tape measures, resulting in errors due to lack of precision.

03

Guesswork: Many shoppers relied on subjective judgments about their size, leading to frequent mismatches between expectations and actual product fit.

04

Multiple Size Purchases: To counter uncertainty, customers often ordered multiple sizes of the same item, intending to return those that didn’t fit. This practice increased return rates and logistical burdens.

05

Inconvenient Returns: The high return rates caused delays, dissatisfaction, and a negative shopping experience, further straining customer relationships.

Challenges Faced

The client encountered a variety of challenges that hindered their business growth and customer satisfaction:

01

High Return Rates: Up to 65% of online orders were returned because of incorrect sizing, significantly increasing logistics and operational costs.

02

Customer Dissatisfaction: Inconsistent sizing experiences led to frustration among customers, resulting in negative reviews and reduced trust in the brand’s reliability.

03

Brand Reputation Damage: Frequent returns and sizing-related complaints tarnished the client’s reputation in the highly competitive fashion industry, impacting their ability to attract and retain customers.

04

Operational Strain: Managing returns required significant manpower and resources, including the handling, restocking, and processing of returned items, which added to the overall costs.

05

Lack of Personalization: The inability to offer personalized size recommendations limited customer engagement, reducing loyalty and the likelihood of repeat purchases.

Our Solutions - Virtual Body Measurement Tool

Sculptsoft designed and implemented an advanced Virtual Body Measurement Tool to address these challenges. This innovative solution was seamlessly integrated into the client’s eCommerce platform.

01

Body Scanning Technology: Leveraging AI, the tool captured precise body measurements through the customers’ device cameras. This eliminated the need for manual or guess-based sizing methods.

02

Size Recommendations: The Virtual Body Measurement Tool provided accurate and personalized size suggestions based on each customer’s unique body profile and the client’s brand-specific sizing charts.

03

Photo-Taking Options: The Virtual Body Measurement Tool provided users with two convenient options for photo-taking. In Selfie Mode, users could set up their smartphone and follow automated audio instructions to capture front and side pose photos. For those who preferred assistance, Partner Mode allowed them to have someone manually take the photos by following clear on-screen instructions, ensuring a flexible and efficient process.

04

Interactive Body Scan Process: The Virtual Body Measurement Tool guided users through a simple and engaging process to capture accurate body measurements:

Scan the QR Code
Customers scanned a QR code on the eCommerce site using their smartphone.
Answer Basic Questions
Users provided information about their height and gender to initiate the process.
Capture Two Photos
Customers took two full-body photos – one from the front and another from the side. These photos ensured comprehensive measurement data.
AI-Based Calculation
The tool used AI to analyze the photos, calculate precise body measurements, and cross-reference them with the product’s size chart.
Receive Size Recommendation
After the scan, the recommended size was displayed directly on the eCommerce platform, allowing customers to proceed with confidence.

05

User-Friendly Integration: Embedded seamlessly into the client’s eCommerce platform, the tool offered an intuitive and hassle-free shopping experience for customers.

06

Real-Time Analysis: Prompt measurement results and size recommendations ensured that customers could make informed decisions without delays.

07

Future Convenience: Users have the ability to save their body measurements for future use. This streamlined approach enhances the shopping experience, offering seamless convenience and consistency across multiple interactions with the platform.

08

Privacy and Security: The tool adhered strictly to GDPR and other data protection regulations, ensuring customer data was securely processed and stored.

09

Customizability: The client was given the flexibility to adjust measurement parameters and refine size recommendations based on user feedback, further enhancing the tool’s effectiveness.

10

Enhanced Customer Experience: Customers enjoy an intuitive interface that simplifies the body scanning and size recommendation process, improving overall satisfaction.

11

Reduced Return Rates: By providing accurate size information, the tool minimizes the need for returns, reducing the associated logistics and costs.

12

Enhance Brand Reputation and Loyalty: Positive feedback and improved user experience contribute to a stronger brand reputation, fostering trust and loyalty among customers.

Outcome

Returns were reduced by 75% as customers received accurate sizing information, significantly minimizing the need for product returns.

Enhanced brand reputation, positioning the client as a forward-thinking leader in the fashion industry.

90% increase in customer satisfaction, leading to positive reviews and repeat purchases.

A substantial boost in sales, with a 60% growth driven by enhanced customer confidence and higher conversion rates.

Improved operational efficiency, streamlining return management processes and reducing associated costs.

Customer engagement on the client's eCommerce platform grew by 50% , resulting in a more interactive and satisfying shopping experience.

features

Instant Body Measurements

AI-Powered Sizing

Custom Size Recommendations

User-Friendly Interface

Dimensional Accuracy

SculptSoft Pvt. Ltd.